Privacy Policy

This policy explains how Majestic Wine Cellars Inc. (“Majestic”, “we”, “us”) collects, uses, discloses and protects personal information through this website. We handle personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), which governs the personal information that private-sector organizations in Ontario collect, use and disclose in the course of commercial activity.

This policy covers this website only. It does not cover WineCart.ca, the LCBO or any other website we link to.

When you contact us

The website has no contact forms, user accounts or checkout. Our email links open a new message in your own email app. When you email or call us, we receive the information you choose to share: your name and email address, and anything else you include, such as a phone number, business details or the substance of your enquiry.

When you confirm your age

When you confirm that you are of legal drinking age, the website stores a small cookie on your device so it does not ask again on every page. It records only that the question was answered, not your age or date of birth, and it is not used to identify you.

When you browse the website

We use Vercel Web Analytics to understand, in aggregate, how the website is used. For each page view it records the page visited (including any search or filter terms in the page address), the referring website, an approximate location (country, region and city) derived from your connection, your browser, operating system and device type, and the time of the visit.

It does not use cookies. Visits are counted using a temporary identifier derived from your browser’s request, which is discarded after 24 hours. We see aggregated statistics only, and they are not tied to your IP address.

Like any website, our hosting provider also receives the technical information your browser sends when it requests a page, such as your IP address, browser type, the page requested and the time of the request. This is needed to deliver the website and keep it secure and reliable.

The website sets one cookie. It does not use advertising, social media or cross-site tracking cookies.

Name

mwc_age_ok

Purpose

Remembers that you confirmed you are of legal drinking age.

Duration

30 days

Type

First-party, essential to how the website works

You can block or delete cookies in your browser settings. If you do, the website will ask you to confirm your age again.

We use personal information to:

• respond to your enquiries and correspond with you about the matters you raise;
• operate the website and remember your age confirmation;
• understand, in aggregate, how the website is used so that we can improve it; and
• keep the website secure and meet our legal obligations.

We use personal information only for the purposes described in this policy, or as otherwise permitted or required by law. If we wish to use it for a new purpose, we will ask for your consent first.

We rely on the following service providers, which process information on our behalf to provide their services:

• Vercel Inc. hosts the website and provides Vercel Web Analytics (Vercel’s privacy policy (opens in a new tab)).
• Our email service provider delivers and stores the messages you send us.
• OpenStreetMap supplies the map on our Contact page. When the map loads, your browser connects to OpenStreetMap’s servers, which receive your IP address and browser information (OpenStreetMap Foundation privacy policy (opens in a new tab)).

The website also links to other websites, including the LCBO and WineCart.ca for purchases, Google Maps for directions, Instagram and our suppliers’ websites. Those websites are not covered by this policy. Any information you provide on them is governed by their own terms and privacy policies, which we encourage you to review.

We disclose personal information only to the service providers described above, with your consent, or where permitted or required by law, for example in response to a valid court order.

Our service providers may store and process information in the United States and other countries outside Canada. While it is there, it is subject to the laws of those countries and may be accessible to their courts, law enforcement and national security authorities.

We keep personal information only as long as it is needed for the purposes for which it was collected, or as long as required by law, and then securely delete it or make it anonymous. The age confirmation cookie expires after 30 days, and analytics visitor identifiers are discarded after 24 hours.

The website is served only over encrypted (HTTPS) connections. It has no user accounts and does not collect passwords or payment information. We use safeguards appropriate to the sensitivity of the information to protect it against loss, theft and unauthorized access, use or disclosure.

No method of transmitting or storing information is completely secure. Standard email is not encrypted end to end, so please do not send sensitive information, such as financial details, by email.

Subject to limited exceptions under the law, you may:

• ask whether we hold personal information about you, and request access to it;
• ask us to correct information that is inaccurate or incomplete;
• withdraw your consent, subject to legal or contractual restrictions and reasonable notice; and
• challenge our compliance with this policy.

To make a request, contact us using the details below. We may need to verify your identity before acting on it. We will respond within 30 days, as PIPEDA requires, and will let you know if we need more time as the law permits. If we cannot provide access to some information, we will explain why.

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada (opens in a new tab).

This website is intended for adults of legal drinking age (19 in Ontario). We do not knowingly collect personal information from anyone under the legal drinking age.

We may update this policy to reflect changes to the website, our practices or the law. The current version is always posted on this page, with the date it was last updated.

Majestic Wine Cellars Inc. is responsible for personal information under its control. Please direct questions, requests and complaints about this policy or our handling of personal information to our Privacy Officer: