Brand story
From Bottle to Can: Don Adriano Tequila & Soda Paloma
How Tadam Studio Créatif carried a hand-painted tequila bottle into a ready-to-drink can.
Don Adriano 1950 is known for its 100% agave tequila and its hand-painted bottles. When the brand set out to extend into ready-to-drink cocktails, Majestic commissioned Tadam Studio Créatif to design the packaging for Don Adriano Tequila & Soda Paloma.
The brief, as the studio describes it: a can that reflects the brand’s premium world, while making an appealing, accessible product for a new market.
From the bottle to the can
The hand-painted bottle was the starting point. Its slender silhouette shapes the label’s central panel; its Mexican floral motifs return in a lighter, more modern hand; and a palette of clean white, discreet gold and pastel tones keeps the can elegant. Don Adriano’s “A” monogram and signature lettering tie it to the rest of the family.
The result, the studio says, keeps the prestige of the original bottle in a format made for the ready-to-drink shelf.
Inside is a tequila cocktail made with agave, grapefruit and lime juice, at 5% alc./vol. in a 355 mL can. It is listed at the LCBO as Don Adriano Tequila & Soda Paloma (#41668).
